Why English for ASEAN

Why is the ENGLISH language so important in the emergence of the

ASEAN Economic Community?

The ASEAN Economic Community (AEC) shall be the goal of regional economic integration by 2015. AEC envisages the following key characteristics: (a) a single market and production base, (b) a highly competitive economic region, (c) a region of equitable economic development, and (d) a region fully integrated into the global economy.

The AEC areas of cooperation include human resources development and capacity building; recognition of professional qualifications; closer consultation on macroeconomic and financial policies; trade financing measures; enhanced infrastructure and communications connectivity; development of electronic transactions through e-ASEAN; integrating industries across the region to promote regional sourcing; and enhancing private sector involvement for the building of the AEC. In short, the AEC will transform ASEAN into a region with free movement of goods, services, investment, skilled labour, and freer flow of capital.”

The ASEAN Economic Community Blueprint

When the barriers to trade, investment and development are lifted in 2015 the true importance on the language of trade in the region will emerge. Nations, institutions, industries and individuals that cannot participate in this ASEAN Economic Community will be left behind. Over the past decade countries like Vietnam and Indonesia have spent substantial sums of money in building language and language-teaching capacity. We all know that when it comes to English-language, Malaysia and Singapore are already way ahead of the rest of the ASEAN members. Now is the time to act to ensure that you and your colleagues are ready to take on the challenges on the ASEAN Economic Community launch in 2015.

The INSIGHT GROUP comprising INSIGHT Education Consulting and INSIGHT English is equipped with the experience, expertise and personnel to guide you through the process of language capacity building within your organization. INSIGHT can prepare and deliver customized English language programs in Thailand including; General English, English for Academic Purposes, IELTS, TOEFL and TOEIC preparation and English for Specific Purposes (English for Tourism and Hospitality, English for Business, English for Aviation Studies etc.).

Working together is the key to a successful training program. Insight’s thorough language needs analysis ensures that your course is tailor made to meet your requirements.


Our experienced instructors use highly effective teaching methods that focus on active communication.  This allows personnel at all levels to interact in a wide range of situations relevant to their specific work environment.


We are also able to facilitate teacher-training programs for delivery either in Thailand or off-shore through an extensive network of partner institutions in Australia or the U.K. These programs are of variable duration, customized and cover a diverse range of topics including, but not limited to;

  • Learners and teachers, and the teaching and learning context
  • Language analysis and awareness
  • Language skills: reading, listening, speaking and writing
  • Planning and resources for different teaching
  • Developing teaching skills and professionalism
  • Curriculum Development
  • Program Evaluation
  • Methodology – macro-language skills teaching,
  • Methodology – Strategies to improve pronunciation, word stress and intonation
  • Theories of language for particular written purposes and workshop application
  • Classroom language
  • Classroom management
  • Evaluation and assessment

Off-shore program delivery includes air ticketing, visa applications and processing, accommodation and sightseeing.

Call or email Insight now to make an appointment to see one of our advisors.

We will of course be happy to visit you at your location to discuss your language needs in more detail.

Bangkok – T 662 2367222 –

E – greg@insight.in.th – james@insightenglish.com

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